Benita Theda Manajemen

Tentang Pelatihan

After this training, participants will be able to understand:

1. The concept of Digital Marketing
2. Digital Marketing trends and updates
3. Channels in Digital Marketing and how to differentiate each purpose
4. The concept of Digital Marketing team in a company
5. The concept of social media content planning

Day 1 – Friday (3 hours)

1.Introduction to Digital Marketing

• Digital Marketing data, update, and trends (theory)
• Digital Marketing Channels, which one do you need and when (theory)
• Digital Marketing team structure, who and what they do (theory)

2.Social Media Content

• Planning full year and month-to-month campaign and content calendar (theory and homework)
• Basic creative content, what works and doesn’t works (theory)
• Copywriting (theory and homework)
• Artwork design (theory)

Day 2 – Monday (3 hours)

1.Social Media

• Facebook & Instagram
• Managing account for business (theory)
• Analytics (theory and practice)
• Email Marketing (theory)
• Website (theory)
• Digital PR
• Digital Publisher (theory)
• Influencer Marketing (theory)

2.Social Media Content

• Homework: discussion and review

Investment includes:

• Module
• Stationary for each participant
• Trainer