PT. REERACOEN INDONESIA
Content Marketing Specialist
The Content Marketing Specialist will be responsible for planning, executing and monitoring the news content strategy of MIMS, ensuring that content and visual assets are relevant to key audiences, effective in communication and leverage on digital best practices across web, email and SEO marketing. As a Digital Content Marketer at MIMS, you will get to:
- Have a meaningful impact on growing, developing and sustaining MIMS’ network of healthcare professionals – the largest network in Asia.
- Work in a results-oriented and self-motivated cross-cultural and dynamic environment.
The main responsibility of the Content Marketing Specialist is to achieve Key Performance Indicators (KPIs) towards growing and activating user traffic on our digital media properties, especially for General & Clinical News. In order to do so, you will research, plan and execute content strategies on MIMS web/mobile platforms, i.e.:
- Planning/writing/editing articles tailored for an audience of healthcare professionals
- Source & manage in-house and crowdsourced contributors by commissioning, checking and approving content briefs and submissions as required.
- Conduct final editing of crowdsourced contributors’ content and provide feedback to contributors on adhering to MIMS’ content practices
- Work with designers to produce creative, compelling and interactive digital content assets such as infographics and multimedia slideshows.
- Plan and execute content SEO strategy
- Produce daily eDMs
- Post web content and social media updates
- Track, monitor and report all news content marketing performances
- Source & secure relevant external party media partnerships to augment the news content strategy
- Create brief conference/event reports after attending medical conferences and events
- Content planning and execution with a focus on driving website traffic and audience engagement
- Plan and arrange doctors’ columns/interviews/surveys and other content.
EXPERIENCE, REQUIREMENTS & SKILLS :
- Education : Minimum BA/BS degree
- Experience : Content Writer cum Web Marketing more than 3 years in Any Industry
Qualifications and Experience Requirement:
- A star player with a proven record of outstanding performance in your work experience
- Prior working experience as a Writer or Editor is required
- Excellent content planning, writing and editing skills; with proven experience in writing
- Has experience conducting and creating feature content reports based on interviews
- Basic SEO knowledge
- Strong logical and hypothesis-driven thinking ability
- Highly developed organisational skills with the ability to prioritise a demanding and varied workload.
- Demonstrated proficiency in Microsoft Office (PPT, Excel, Word),
- Strong interpersonal skills, effective communication skills and the ability to build effective working relationships
- Strong language proficiency (written and spoken) in Bahasa Indonesia and English
- Work experience in Web/IT/Media (print and/or digital) industry or Healthcare industry
- Ability to travel frequently to Singapore / Indonesia on business trips
- An understanding of Indonesia Market
- An understanding of the Medical/Healthcare industry and Health care professionals (Doctors, Nurses, Pharmacists)
- SEO writing experience
- Basic HTML/CSS skills
- Experience in Web Analysis tools (Google Analytics, Adobe Analytics), web content management systems, email marketing platforms, and other digital communications tools.
The People we like
- Hungry to advance your career ( Yes, we can provide opportunities for career progression if you accomplish outstanding performance in MIMS)
- Strong Passion to innovate Medical/Healthcare Sector (You can get an opportunity to lead new innovations in this sector)
- Believe in yourself, be Confident, Competent and Professional
- Focus on results and do not hesitate to challenge the status quo
an incorporated company of Neo Career Group - which provides comprehensive HR service in Japan . We bring with us Omotenashi - Japanese hospitality spirit and would like to provide our hospitable service around the world . World - class companies supported by strong HR service will contribute to world economy and to contribute to this we will always provide best service , service which we call commitment bringing Growth to our clients . Not only for few countries - Singapore , Thai , Indonesia , Shanghai , Philippines , We are expanding our business to other Asian countries .
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